Wildbunch is an award-winning footwear brand with roots in the original Wally. Designed in England and handmade in Spain, its shoes combine chunky crepe soles, moccasin construction and premium leather with a distinctly modern, streetwise attitude.

In a market divided between polished fashion and technical outdoor footwear, Wildbunch occupies a more interesting space. Cultivated but unruly, it makes substantial, characterful shoes for life somewhere between the town and the trail.

The project needed to distil that character into a sharper, more confident brand. The resulting strategy, identity, campaigns and digital language bring heritage and contemporary culture together, creating a coherent platform for collections, collaborations and growth without polishing away what made Wildbunch distinctive.